Seller-related strategies

(4) You promise that you will collect, disclose, use and process buyer information only within the scope of the purposes agreed in these Terms of Service. You shall not transfer any buyer information without the prior written consent of this platform and the buyer; if you obtain the prior written consent of this platform, you shall comply with the currently effective laws and regulations, relevant platform information, and other relevant information of this platform.policies and reasonable instructions of the Platform, and the seller shall take appropriate protective measures for the buyer's information at its own expense. You shall be responsible for the collection, disclosure, use, processing or loss of buyer information by its subcontractors or service providers. You promise to compensate the Platform for losses caused by your violation of this obligation or its intentional or negligent performance of its obligations, including loss of goodwill. You shall bear the costs or expenses incurred by you or your subcontractors or service providers in complying with the obligations in this article;

(5) You promise that you have full rights and legal authority to sign this Service Terms and the actual sales contract with the buyer, and the terms are binding and enforceable on you; you have handled the market entity registration and fulfilled the tax obligations in accordance with the law, and you have obtained the administrative licenses and relevant qualifications in accordance with the law for the relevant administrative licenses and relevant qualifications required by law;

(6) You promise that the information you provide to the Platform or to buyers through the Platform is accurate, valid and up-to-date; you promise that you will protect consumers' right to know and fulfill the obligation of information disclosure. You should truthfully describe the products you publish, including but not limited to providing buyers with a true and complete description of the products and services provided in all channels provided by the Platform, such as the product description page, store page, and internal message system, including but not limited to the methods and prices of logistics, after-sales, insurance and other services, the basic attributes, functions, packaging, quality, defects, prices, etc. of the products, and should not make false or misleading statements.

(7) You promise that the copies of the qualifications and authorization documents you provide to the Platform are true, legal and valid, and that the contact information (such as email and phone number) provided to the Platform is valid and remains unobstructed. The Platform can establish contact with you through the above contact information. If there are any changes in the relevant qualification materials and information, you shall provide the latest information to this platform in a timely manner; if you provide false, invalid documents or fail to provide documents in a timely manner, resulting in disputes or being punished by relevant national authorities, you shall bear the legal responsibilities arising therefrom. If you cause losses to this platform (including its partners, agents, employees, etc.), you agree to compensate for all losses, and this platform has the right to stop paying your payment until these Terms of Service are terminated;

(8) You promise that all relevant actions in signing and performing these Terms of Service and the actual sales contract between you and the buyer will not violate any applicable laws, regulations, rules, orders, judgments, injunctions, or other court or administrative agency requirements in the location of the account and the location of the store.

(9) You promise that when using this platform and sellers engage in cross-border e-commerce business activities, you will consciously abide by the laws, administrative regulations and relevant national regulations on import and export and foreign exchange supervision and management of the sites involved; including the content of the laws and regulations to be complied with.

6.3 The user license of this service is valid until the termination of these Terms of Service. Such license will terminate if the termination reasons set out in these Terms of Service occur or if you fail to comply with any terms or conditions of these Terms of Service. In these cases, the Platform may unilaterally terminate the authorization, and you shall bear the corresponding compensation liability for any actual losses caused to the Platform.

6.4 You agree not to:

(1) upload, publish, transmit or provide in any other form any illegal, harmful, threatening, insulting, harassing, alarmist, painful, distorted, defamatory, vulgar, obscene, slanderous, invasive of others' privacy, hateful, racial, ethnic discrimination or other offensive content;

(2) violate any laws and regulations, including but not limited to import and export restrictions or our "Prohibited and Restricted Goods" policy and other relevant policies;

(3) upload, publish, transmit or provide in any other way any content related to minors without the written consent of the minor's parents or guardians, or use this service to harm minors in any way;

(4) use this service to impersonate any third party, or misrepresent your relationship with any third party;

(5) forge headers or otherwise manipulate identifiers to conceal the source of any content transmitted through the service;

(6) Delete any proprietary rights statement from the Platform;

(7) Cause, permit or authorize the modification, creation of derivative works or translation of the Service without the express permission of the Platform;

(8) Use the Service for the benefit of any third party or in any manner not permitted by these Terms, including but not limited to selling, transferring or authorizing a third party to use the Service account in part or in whole without the written consent of the Platform;

(9) Use the Service or publish product information or sell products in a fraudulent, unreasonable, false, misleading or deceptive manner (including but not limited to false shipments, serious mismatch of goods, failure to sell, malicious cancellation of large orders, etc.);

(10) Register or operate multiple user accounts simultaneously in any violation of the Terms of Service;

(11) Use emulators, simulators, robots or other similar hardware or software to access the Platform, open accounts or access user accounts.

(12) Manipulate the price of any product or interfere with other users' postings;

(13) Take any action that would undermine the feedback or ranking system;

(14) Attempt to decompile, reverse engineer, disassemble or hack the Service (or any part thereof), or attempt to crack any encryption technology or security measures taken by the Platform for the Service and/or the data transmitted, processed or stored by the Platform;

(15) Collect or collect and/or use any information about all persons obtained from the use of the Service, including but not limited to any personal data or information;

(16) Upload, email, publish, transmit or otherwise provide any information that you have obtained under any law or contract or fiduciary relationship (such as internal information and proprietary and confidential information learned or disclosed due to employment relationships and under confidentiality agreements) Unauthorized content;

(17) Upload, email, post, transmit or otherwise provide any content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party;

(18) Upload, email, post, transmit or otherwise provide any advertisement, promotional materials, junk mail, advertising letters, pyramid schemes or any other unauthorized promotional content without the recipient's request or permission;

(19) Upload, email, post, transmit or otherwise provide any data containing computer viruses, worms, Trojan horses or any other computer code, routines, files or programs that are intended to directly or indirectly interfere with, manipulate, interrupt, destroy or limit the function or integrity of any computer software, hardware, data or communications equipment;

( 20) disrupt the normal flow of conversation, cause the screen to scroll faster than other service users’ typing speed, or otherwise affect other users’ real-time communication;

(21) interfere with, manipulate or disrupt the Service or the server or network connected to the Service or any other user’s use of the Service, or fail to comply with any rules, procedures, policies or regulations of the location where the platform’s online network is located;

(22) take or participate in any action or behavior that may directly or indirectly cause damage, paralysis, overload or reduced performance of the Service or the server or network connected to the Service;

(23) use the Service to intentionally or unintentionally violate any applicable local, state, provincial, national or international law, regulation, code, directive, guideline, policy or regulation, including but not limited to any laws and regulations related to anti-money laundering or anti-terrorism (whether or not legally binding);

(24) using the Service to invade the privacy of others, "stalk" or otherwise harass others;

(25) infringing the rights of the Platform, including infringement of any intellectual property rights and related counterfeiting;

(26) using the Service to collect or store personal data of any third party through the aforementioned prohibited behaviors and activities; and/or

(27) posting/selling content that infringes the copyright, trademark or other intellectual property rights of a third party, or using the Service in a manner that infringes the intellectual property rights of others.

6.5 You understand that all content, whether it is publicly posted or privately disseminated, is the responsibility of the publisher of the content. This means that you (not the Platform) are fully responsible for all content you upload, post, email, transmit or otherwise make available through the Platform (including but not limited to any errors or omissions in any content). You understand that when using the Platform, you may be exposed to offensive, indecent or objectionable content. To the maximum extent permitted by applicable law, the Platform shall not be liable for any content under any circumstances, including but not limited to any errors or omissions in any content, or any loss or damage caused by reliance on any content you post, send by email, transmit or otherwise provide on the Platform.

6.6 You understand that the Platform and its trustees have the right (but not the obligation) to pre-screen, reject, delete, remove or move any content provided through the Platform (including but not limited to content or information provided by you through the Platform) as required by laws and regulations or in accordance with the principle of good faith. For example, the Platform and its trustees have the right to remove any (1) content that violates these Terms of Service; (2) content complained by other users; (3) content for which we have received notices of intellectual property infringement or other legal instructions requiring removal; or (4) content that may cause objection to others. In addition, we may also prevent you from using the communication transmission of the Service (including but not limited to status updates, posts, messages and/or chat rooms) in order to protect the Service or other users, or to enforce the provisions of these Terms and Conditions. You agree, understand and have evaluated all risks associated with the use of any content, including but not limited to reliance on the accuracy, completeness or usefulness of such content. Similarly, you confirm that you have not and will not rely on any content created or submitted to the Platform, including but not limited to information in the Platform forum and all other parts of the Website.

6.7 You acknowledge, permit and agree that the Platform may access, preserve and disclose your account information and content if required by law, or pursuant to a court order or an order of any government or supervisory authority with jurisdiction over the Platform, or when reasonably necessary in good faith and in good faith, and in accordance with the following requirements: (1) comply with legal process; (2) enforce these Terms of Service; (3) respond to any claims that content infringes the rights of third parties; (4) respond to your customer service requests; or (5) protect the rights, property or personal safety of the Platform, its users and the public.

6.8 If you fail to comply with the provisions of this chapter and seriously violate the seller's commitment and guarantee obligations, the Platform reserves the right to manage the market in accordance with these rules. For the purpose of maintaining a healthy and sustainable market and protecting the rights of buyers, this platform has the right to conduct random inspections of product quality and authenticity identification (including but not limited to self-purchase or acquisition from consumers, identification through independent third-party quality inspection agencies or brand rights holders, and instructing cooperative logistics companies to assist in random inspections, etc.); when this platform checks from time to time whether the goods sold by sellers have legal sources and are genuine, you are obliged to retain and present the certificates of the legal source of the relevant goods. If this platform has reason to believe that the inspection results are poor or the seller cannot provide relevant certificates, this platform has the right to take restrictive measures against the seller or store.

6.9 If the following situations occur when your brand is operating on the platform, the platform will have the right to remove the brand's products in accordance with these Terms of Service, and you may not continue to operate:

(1) The brand's products are proven by the platform or a third-party professional organization to be produced by a manufacturer without production qualifications and do not meet national, local, industry, or enterprise mandatory standards;

(2) The brand is determined by the platform or a third-party professional organization to be a counterfeit of another's trademark, product name, packaging and decoration, company name, product quality mark, etc., or is likely to cause confusion or misrecognition among consumers;

(3) During the operation of the brand on the platform, it is proven that the brand has a high dispute rate, high complaint rate, and low market recognition, and the average score of the brand's product description is seriously lower than the industry average, which seriously affects the consumer experience, and there is no significant improvement within one (1) month after being notified by the platform. .

7 Violation of our Terms of Service

7.1 Violation of these Terms of Service may result in a series of disciplinary actions, including but not limited to some or all of the following items:

-Warning, which means that the platform reminds and warns the seller of improper behavior in verbal or written form;

-Delete/remove the listed products and/or restrict the store from listing products;

-Detain prohibited items contained in the order or products that the platform does not allow to be sold;

-Cancel various subsidies that have been enjoyed, such as freight subsidies, etc.;

-Restrict account permissions;

-Freeze account funds;

-Criminal prosecution;

-Civil claims, including but not limited to requests for damages and/or applications for preservation.

7.2 If you find that any user of this platform has violated these Terms of Service, please contact nocnoce@vip.163.com.

8 Report of intellectual property infringement

8.1 Users, as independent individuals or enterprises, have no connection with this platform. This platform is not the agent or authorized representative of the user, and does not hold or own any ownership of the products posted on this platform.

8.2 You agree to bear full responsibility for not notifying or updating its intellectual property certification documents in a timely manner. You guarantee that all certification documents you provide to this platform are true, accurate and not out of time (that is, all intellectual property certification documents are valid throughout the entire service terms). If a dispute occurs due to the above reasons or you are punished by the relevant national authorities, you shall bear all responsibilities independently. If you cause losses to this platform (including its partners, agents, employees, etc.), you agree to compensate for all losses.

8.3 If you are an intellectual property rights holder (hereinafter referred to as "IP rights holder") or an agent legally authorized by the intellectual property rights holder ("IP agent"), when you believe that the intellectual property rights of you or your client have been infringed, you have the right to send the relevant infringement facts and preliminary evidence of infringement in written notice to: nocnoce@vip.163.com, and have the right to request this platform to take necessary measures in accordance with the law. Please refer to Article 8.7 below for details of the written notification requirements. Please give this platform the corresponding time to process the information you provide. This platform will respond to your request as soon as practicable.

You are aware that if the infringement notice you sent is not qualified, the materials are incomplete or otherwise do not comply with the provisions of Article 8.7 below, this platform will notify you to supplement it within a reasonable period of time. If you fail to supplement it within the deadline, it will be deemed that you have withdrawn the report.

8.4 After receiving the infringement notice, this platform will take necessary measures in a timely manner and forward the notice of the IP rights holder or IP agent (hereinafter collectively referred to as the "notifier") to the operator on this platform who is believed/designated by the notifier to infringe the intellectual property rights (hereinafter referred to as the "notified person"). As the notifier, you understand that if the notified person is damaged due to your notification error

, you shall bear civil liability and any claims that the platform may face due to your erroneous notification in accordance with the law; if the erroneous notification is maliciously issued, causing losses to the notified person and the platform to suffer claims, the platform shall bear double compensation liability.

8.5 If you are the notified person, the platform has the right to take necessary measures against you, such as deleting goods, blocking, removing goods from shelves, terminating transactions and services, freezing accounts and funds, and deducting funds; after you, as the notified person, receive the forwarded notice of infringement of intellectual property rights, you can submit a statement to the platform that there is no infringement (hereinafter referred to as the "statement"), which shall include preliminary evidence of the absence of infringement.

8.6 If you are the notifier, after receiving the statement of the notified person in accordance with Article 8.5, the platform will promptly forward the statement to you and inform you that you can complain to the relevant competent authorities or sue the People's Court. If the platform does not receive your complaint or lawsuit notification within the time limit prescribed by law, the platform has the right to promptly terminate the measures taken in accordance with the above terms in accordance with the law.

8.7 Infringement notifications made in accordance with 8.3 should be provided in the format specified by the Platform (which the Platform reserves the right to update at any time) and include all of the following information: (1) the physical or electronic signature of the notifier; (2) preliminary evidence of infringement: a description of the type of intellectual property rights claimed to have been infringed and the nature of the infringement, as well as proof of ownership of the rights (including but not limited to proof of ownership of the local intellectual property rights in the sales market); (3) detailed information on the specific products published in the reported infringing content; (4) sufficient information for the Platform to contact the notifier, such as the notifier's address, telephone number and email address; (5) a written statement by the notifier stating that such report is made in good faith and that the infringer's use is not authorized by the intellectual property owner or the law; indicating that the information contained in the report is true and correct, and that if there is any error, the notifier is willing to bear the civil liability caused by the erroneous notification. If the notifier maliciously issues an erroneous notification and causes damage to the notified party, the notifier shall bear double compensation liability in accordance with the law. If the Platform is damaged, the notifier is willing to bear all damages caused by the erroneous notification; (7) other rights claim materials that the notifier believes necessary to provide, etc.

8.8 The platform will promptly publicize the relevant notices, statements and handling results of intellectual property infringement reports.

9 Performance Guarantee of the Platform

9.1 The performance guarantee of the platform is a shopping guarantee service provided by the platform or its authorized agents to buyers (applicable to some platforms of the platform, and the applicable areas and rules are detailed in the platform announcement of each site). In order to provide liability risk protection, the shopping funds paid to you by using this service will be kept by the platform or its authorized agents (hereinafter referred to as the "performance guarantee account of the platform"), and the platform will not use these funds for the company's operating expenses or any other company purposes. For the funds paid by buyers to the performance guarantee account of the platform, the platform will not pay interest or other income to the seller.

9.2 If the site where your store is located is subject to the platform's performance guarantee, after the buyer pays the order amount (hereinafter referred to as the "order amount"), the order amount will be retained in the platform's performance guarantee account until the buyer makes appropriate payment instructions to the platform or in other circumstances where the platform reasonably determines that the order amount is appropriately handled, the platform will pay you the order amount kept in the platform's performance guarantee account.

(1) If the buyer sends a confirmation note to the platform that the goods have been received, the platform will pay you the order amount in the platform's performance guarantee account (minus the seller's share of shipping costs (if applicable), transaction fees and taxes (if applicable), and cross-border fees (if applicable, as defined below));

(2) If the platform's performance guarantee period expires, the platform will pay you the order amount in the platform's performance guarantee account (minus the seller's share of shipping costs (if applicable), transaction fees and taxes (defined below), and cross-border fees (if applicable, as defined below));

(3) If the platform confirms that the buyer's return and/or refund application is successful, the platform will refund the buyer according to the refund and return policy applicable to the site where the store is opened; other circumstances, such as the platform reasonably determines that the buyer's order amount (minus the seller's share of shipping costs (if applicable), transaction fees and taxes (defined below) and cross-border fees (defined below, if applicable)) is appropriately handled, including but not limited to circumstances where it reasonably believes that it should comply with applicable laws or court orders or enforce these Terms of Service.

9.3 This platform's performance guarantee only applies to buyers who pay into this platform's performance guarantee account through the methods provided by this platform. Offline or offline transactions between buyers and sellers are not covered by this platform's performance guarantee.

9.4 Currently, this platform can only pay you through third-party payment channels. Therefore, you must provide this platform with your detailed payment information for collection (such as: funds received from product sales or refunds from this platform).

9.5 If for any reason, the funds cannot be deposited into your designated payment account and/or you cannot be contacted, this platform will make reasonable efforts to contact you using the contact information you provided. If you cannot be contacted and the buyer's purchase amount remains unclaimed for more than twelve (12) months after it should be paid to the seller, this platform will handle such unclaimed buyer's purchase amount in accordance with any applicable law. The seller must be the beneficial owner of the account and can only conduct transactions on this platform on his own behalf. The Platform has the right to request you to provide personal information of relevant companies and persons in charge, such as recent ID photos, bank account details and/or any other such necessary documents (including but not limited to those required for third-party payment verification processes or logistics delivery service requirements) for verification purposes. You hereby agree that the Platform will process or provide your information to third parties within the scope of facilitating the use of the Platform by sellers and authorize the Platform to use your information to conduct user identity verification procedures that the Platform deems necessary with appropriate entities (such as the seller/buyer's bank). For detailed information on how the Platform handles personal data involved in your information, please visit our Privacy Policy page.

9.6 The Platform's performance guarantee is additional and does not restrict you from fulfilling your legal obligations under applicable laws that may exceed the Platform's performance guarantee. The Platform's performance guarantee is neither intended nor designed to assist users in complying with their legal obligations. Users remain responsible for their own legal obligations under applicable laws, and the Platform does not assume any liability related to such legal obligations. In addition, the Platform's performance guarantee does not constitute a guarantee/guarantee by the Platform for any product on the Platform.

9.7 For the avoidance of doubt, any transaction not conducted on this platform is not covered by the performance guarantee of this platform.

10 Shipping

10.1 The platform will notify you to arrange shipment when the platform receives the order. Unless otherwise agreed by the platform, you shall make necessary arrangements after receiving this notification to ship the purchased goods to the buyer and provide the buyer with detailed information such as the name of the freight company and the waybill number through the platform.

10.2 If the site where your store is located is subject to the performance guarantee of this platform, from the date when the buyer pays the payment to the performance guarantee account of this platform to the period when the platform pays the payment kept in the performance guarantee account of this platform to you (hereinafter referred to as the "performance guarantee period of this platform"), you must make every effort to ensure that the buyer can receive the purchased goods within the performance guarantee period of this platform.

10.3 You understand that you will bear the risks related to the delivery of the sold goods, and you can purchase sufficient insurance for the delivery of the sold goods according to the suggestions of this platform (if any). If you arrange the delivery of goods by yourself, and the goods are damaged, lost or cannot be delivered during the delivery process, you understand and agree that the platform will not bear any losses, expenses or fees incurred thereby, and you should contact the logistics service provider to resolve relevant disputes.

10.4 You should understand that all cross-border transactions are subject to the import and export laws and regulations of the place of shipment. You should be familiar with the relevant import and export restrictions of the country of import of the goods sold. You understand that the platform does not provide legal advice on import and export and agree that you will bear all risks and responsibilities related to the import and export of cross-border transactions.

10.5 If you arrange the delivery of goods by yourself, you can choose the paid overseas warehousing and logistics service provided by the platform (hereinafter referred to as the "Overseas Warehouse Service"). If you use the Overseas Warehouse Service, the platform will provide you with warehouse operation services in the buyer's region/country based on (1) your written authorization (if applicable) (2) the Overseas Warehouse Agreement signed between the platform and you (3) the Overseas Warehouse Service Terms, Operation Procedures and Instructions for Use (if applicable) published by the platform (hereinafter collectively referred to as the "Overseas Warehouse Service Rules"). If you apply to use the overseas warehouse service, it means that you have fully read, understood and agreed to all the overseas warehouse service rules. If you do not agree to all or part of the overseas warehouse service rules, please do not use the paid overseas warehousing and logistics service.

11 Seller Responsibilities

11.1 You should properly manage and ensure that the information of the products you publish is updated, such as product prices and details, inventory quantities, sales terms and conditions, etc., and shall not publish inaccurate or misleading information.

11.2 The price of the goods sold is determined by you. Unless otherwise agreed with the buyer, the total amount charged to the buyer shall include the product price and shipping costs and all other fees, including value-added tax, tariffs (if applicable), etc. You should not charge such fees to the buyer additionally and separately.

11.3 You agree that this platform may, in accordance with the principle of good faith, decide at its own discretion to conduct promotional activities for you or on your behalf through some marketing methods to promote transactions between buyers and sellers. The final price actually paid by the buyer will be the price after such adjustments.

11.4 In order to promote the products you publish, the Platform may list these products on third-party websites (such as portals and price comparison websites) and other (domestic or foreign) websites operated by the Platform (at adjusted prices).

11.5 Upon the buyer's request, you must provide the buyer with a receipt, credit card slip or tax invoice.

11.6 You understand and agree to bear all tax responsibilities/tariffs, etc. related to the sale of goods. The Platform does not provide relevant legal or tax advice. And because tax-related laws and regulations may be updated at any time, you should seek professional advice in real time if you have any questions.

11.7 You understand and agree that if you violate any of the Platform's policies, you are willing to accept the series of disciplinary actions described in Article 7.1 of these Terms.

12 Fees

12.1 You shall pay the transaction fee for each order to the Platform in accordance with the transaction rules of each Platform site platform. The transaction fee is the fee paid to the third-party transaction clearing service provider/bank. The charging standard is updated from time to time due to the adjustment of the financial policies of various regions or the cross-border transaction fees of the third-party transaction clearing service provider/bank. You need to pay special attention to and receive the update notification issued by this platform.

12.2 For orders completed on this platform, the seller must pay the corresponding commission of this platform. The collection and calculation method of the commission and other related information are published in the bulletin board or seller center designated by this platform. This platform will be updated from time to time. You need to pay special attention to and receive the update notification issued by this platform.

12.3 If there are any fees payable, they will include service tax/value-added tax and other applicable taxes. Unless otherwise agreed by both parties, you shall bear the aforementioned taxes and fees. You understand and agree that this platform can deduct its fees and any applicable taxes from the order amount paid by the buyer. If requested by the seller, this platform shall provide the receipt or tax invoice (if applicable) of the fees and taxes paid by the seller. If your store at the applicable site does not have enough balance to deduct its fees and any applicable taxes, you hereby agree that this platform may deduct its fees and any applicable taxes from the balance of your store at other sites.

12.4 You know and agree that the payment method, currency and exchange rate standards applicable to the fee settlement between you and this platform shall be determined and adjusted in accordance with the policies or rules announced by this platform at that time; if you disagree with this clause, you should communicate with the account manager in a timely manner. The seller may choose to suspend, suspend or terminate this service, or reach a mutually agreed fee settlement agreement with this platform in writing. You guarantee that you will pay fees to this platform in accordance with the policies, rules and requirements of this platform (including but not limited to advertising fees, storage fees, shipping fees, transaction fees, return refunds, etc. generated by your use/purchase of this platform's services). If you fail to pay the corresponding amount in full and on time, you know that this platform will have the right to write to you (including but not limited to written official letters or emails) to require you to pay/make up any fees you owe within a time limit. You are aware that if you fail to pay within the time limit required by the relevant policy rules and the deadline required by the platform's letter (if any), the platform has the right to deal with you accordingly in accordance with the relevant policy rules and these Terms of Service.

13 Marketing Services

13.1 The platform will gradually launch keyword advertising and/or other marketing services (hereinafter referred to as "marketing services") on the platform, including but not limited to traffic packages, JBP for each site, Internet celebrity marketing, coins back, off-site traffic (such as Facebook advertising, etc.) and any marketing plans launched by the platform later. Sellers are welcome to purchase marketing services as part of their product marketing strategy. The platform provides paid marketing services in accordance with this regulation and the service content, purchase process and instructions for use announced on the platform at that time (hereinafter referred to as "marketing service rules"). If you apply to purchase marketing services, it means that you have fully read, understood and agreed to all the contents of the marketing service rules. If you do not agree with any of the contents of the marketing service rules, please do not purchase.

13.2 You must be a seller who meets the marketing service rules and is a product publisher to purchase marketing services. When you purchase and pay for marketing services, your account and store must be in a non-deactivated state.

13.3 After you purchase marketing services, you must pay the marketing fees in accordance with the methods and standards specified by this platform. Unless otherwise provided by applicable laws or marketing service rules and other marketing service rules, once you apply to purchase marketing services and complete payment, you may not cancel the order and/or request a refund.

For advertising services: (1) You can check the income and expenditure of advertising fees in your advertising account; (2) This platform accepts recharge methods from multiple channels, whichever is available at that time; (3) If you activate the automatic recharge function of your account, you can choose the minimum account amount and the automatic recharge amount, and agree to deduct the amount from the order amount (if any) to be settled by this platform in accordance with the platform policy; and (4) other marketing service rules, policies and requirements of this platform related to advertising services.

13.4 You can choose to purchase advertising marketing services at the same time when you start to list products, or choose to purchase advertising marketing services during the product listing period. You can set different budgets, keywords, marketing periods, etc. for different products according to the marketing service rules. The marketing service for the product will be enabled according to your settings until it expires or the advertising fee balance in the advertising account is cleared. If the product is sold or removed from the shelves during the marketing period you set, the marketing fees incurred will not be refunded, and you may not request to transfer the remaining marketing period to other
Use of goods.

13.5 The goods you publish shall comply with relevant laws, marketing service rules, the terms of service of this platform and the prohibited and restricted goods policy. You understand and agree that if this platform discovers or receives reports that your goods violate the above regulations or may violate the above regulations, this platform has the right to immediately remove your illegal goods and advertisements, and the marketing fees you have paid will not be refunded. In addition, if the competent authority or judicial unit requires this platform to remove goods or advertisements through legal and formal procedures, this platform will directly remove them and will not refund any fees. This platform shall not bear any compensation or liability for the goods or advertisements removed based on this reason.

13.6 You understand and agree that this platform does not guarantee or guarantee that your goods will increase views or sales due to the purchase of marketing services.

13.7 It is recommended that you purchase and use marketing services based on full consideration of the current budget and the marketing effect that individual goods want to achieve. Except as otherwise provided in these Terms of Service or Marketing Service Rules, this platform does not bear any compensation, compensation or other liability for the expected goals or actual effects of marketing activities.

13.8 If applicable laws and regulations stipulate that the Platform shall bear any liability for damages due to the marketing services you purchased, you understand and agree that the total amount of liability borne by the Platform shall be limited to the fees you paid for the marketing services you purchased.

14 Disputes

14.1 In the event of a problem with a transaction, the Platform encourages users to negotiate in a friendly manner. Since the Platform is only a platform for users to conduct transactions, sellers should contact the sellers directly if they have any questions about the goods purchased by buyers. Alternatively, you may seek assistance from the dispute resolution authority with jurisdiction over the local area to resolve any disputes arising from the transaction.

14.2 You agree not to file a lawsuit or otherwise assert any claim against the Platform or its affiliates for any disputes arising from any transaction with buyers on the Website.

15 Feedback

The Platform welcomes any suggestions and opinions to help the Platform improve its service quality. For details, please refer to the feedback procedure below:

(1) If you want to provide feedback, please send it to us in writing by email or use the feedback form in the application.

(2) Anonymous feedback will not be accepted.

(3) Users who receive feedback should be fully informed of all facts and given the opportunity to express their opinions.

(4) Vague and defamatory feedback will not be accepted.

16 Service Statement

16.1 This service is provided on an as-is basis. This platform does not make any express, implied or statutory warranty, claim or statement regarding this service, including but not limited to warranties of quality, performance, non-infringement, merchantability or fitness for a particular purpose, or warranties derived from course of dealing, custom or industry practice. Without limiting the foregoing terms and to the maximum extent permitted by law, the Platform does not guarantee that the Service, the Platform or the functions contained therein will be available, or that the Service, website or functions will be accessible, uninterrupted, timely, secure, reliable, correct, complete or error-free; and that defects (if any) will be corrected; and does not guarantee that the Platform and/or the Platform server are completely free of any viruses, clocks, timers, counters, worms, software locks, killing devices, Trojans, routing, trap doors, time bomb viruses or any other harmful program code, instructions, programs or components.

16.2 You acknowledge that to the maximum extent permitted by law, you shall bear all relevant risks arising from the use of the Platform and/or the Service.

16.3 The Platform cannot control the following matters and, to the maximum extent permitted by law, does not provide any guarantee or assume any responsibility for the following matters: (1) the fitness for a particular purpose, authenticity, quality, safety or legality of the goods provided through the Service; or (2) the ability of sellers to provide goods or the ability of buyers to pay. If a dispute involves one or more users, you agree to resolve the dispute directly between you and, to the maximum extent permitted by law, release the Platform and its affiliates from any and all claims, demands and damages arising from or related to such dispute.

17 Disclaimer and Limitation of Liability

17.1 To the maximum extent permitted by applicable law, in no event shall the Platform be liable for the following, whether in contract, warranty, tort (including but not limited to negligence (whether active, passive or tortious), product liability, strict liability or other theory) or other action under law, regulation, statute or other reason:

17.1.1 (1) loss of use; (2) loss of profits; (3) loss of revenue; (4) loss of data; (5) loss of goodwill; or (6) failure to achieve expected benefits in any case, whether direct or indirect; or

17.1.2 any indirect, incidental, special or consequential damages arising from or related to the use of or inability to use the Platform or the Services, including but not limited to any damages caused thereby, even if the Platform has been advised of the possibility of such damages.

17.2 You acknowledge and agree that you have the right to terminate your account and/or stop using the Service for any problems or dissatisfaction with the Service.

17.3 Nothing in these Terms of Service shall limit or exclude any liability for death or personal injury caused by the negligence of the Platform, or any other liability that cannot be limited or excluded by law.

18 Content you post and submit on the Service

18.1 By posting and submitting any content on the Service, you represent and guarantee that you have all necessary rights and/or licenses and grant the Platform the following authorization. You also acknowledge and agree that you shall be solely responsible for any content you post or provide in any other way through the Service, including but not limited to the correctness, reliability, nature, lack of rights burden, and compliance with legal and regulatory requirements of any provided content. You hereby grant this platform and its successors a perpetual, revocable, global, non-exclusive, royalty/royalty-free, sublicensable and transferable license to use, copy, distribute, republish, transmit, modify, adapt, create derivative works, publicly display and publicly perform the content in any media format, through the Service or related to the Service, and through any media channels, including but not limited to promoting and redistributing part of the Service (and its derivative works). You understand that the content you submit may be transmitted through various networks and may be changed to comply with and adapt to technical requirements.

18.2 For any materials, information or ideas you post or otherwise transmit to this platform on or through the Service (each a "Submission"), this platform will not treat it as confidential and may be disseminated or used by this platform for any purpose, including but not limited to developing, manufacturing and marketing products, without paying any fees. . When you submit to this platform, you acknowledge and agree that this platform and/or other third parties can independently develop software, applications, interfaces, products and revised and enhanced versions thereof with the same or similar functions, program codes or other features as the content you submit. Therefore, you hereby grant this platform and its successors a permanent, revocable, global, non-exclusive, royalty/royalty/authorization fee-free, sublicensable and transferable license to develop the above projects in any media format and through any media channels through this service or related to this service, and to use, copy, distribute, republish, transmit, modify, adapt, create derivative works, publicly display and publicly perform any submitted content, including but not limited to promoting and redistributing parts of this service (and its derivative works). This clause does not apply to personal information protected by privacy laws and regulations unless you publicly provide relevant personal information on or through this service.

19 Content and external links submitted to the Service by third parties

19.1 Each provider of data, text, images, sounds, videos, software and other content submitted to the Service shall be solely responsible for the accuracy, reliability, nature, freedom from rights and compliance with laws and statutory restrictions of the content submitted.

19.2 In addition, the Service may contain links to third-party products, websites, services and solutions. These third-party links will take you away from the Platform. These links are for reference only, and the linked websites are not controlled by the Platform, so you should visit these websites at your own risk. Therefore, the Platform is not responsible for the content of any such linked websites or any links contained in the linked websites (including any changes or updates to such websites). The Platform only provides these links for your convenience, and the provision of any links does not imply or express that the Platform has any association, guarantee or sponsorship relationship with any linked website and/or any of its content.

19.3 You understand that third-party links, products, websites and services are not owned or controlled by this platform, but are operated and owned by third parties, and may be protected by applicable copyright or other intellectual property laws and treaties. These third-party content, functions, security, services, privacy policies or other specifications have not been reviewed by this platform. We recommend that you read the terms and other policies provided by these third parties on their websites or otherwise in detail. You also know and agree that if any third-party link or application on this service violates applicable regulations or these Terms of Service, this platform has the right to remove it directly without prior notice or consent.

20 Fraud or suspicious activities

20.1 If this platform believes that you may be involved in any potential fraud or suspicious activities and/or transactions based on user reports or careful consideration, we may take various measures to protect this platform, users, third parties or protect you from other liabilities such as revocation, refund, claim, fees, fines, etc. The actions we may take include, but are not limited to, the following:

(1) We may close, suspend or limit your account access, and/or suspend processing any transactions;

(2) We may suspend your eligibility for the Platform's performance guarantee;

(3) We may freeze, use or transfer the funds in your account in accordance with an effective judgment, ruling or order applicable to you or your account (including instructions and judgments issued to the Platform by the courts where the account is located and the store is located);

(4) We may temporarily or permanently refuse to provide services to you;

(5) In case you may be liable to the Platform or its users or third parties, or if we believe that you may be engaged in potentially fraudulent or suspicious activities and/or transactions, we may freeze your account and funds for a reasonable period of time.

20.2 For the purposes of the above terms in this section (i.e. Article 20):

(1) "Refund" means a request made by a buyer directly to his or her debit or credit card company or the bank that issued the debit or credit card to invalidate a payment.

(2) "Claim" means a dispute regarding a payment submitted directly to the Platform by a buyer or seller.

(3) "Reversed" means that a payment request from our platform is reversed because (a) the sender's bank is invalid; (b) our platform mistakenly sent it to you; (c) the sender of the payment does not have the right to send the payment request (for example: the sender used a stolen credit card); (d) you received a payment for activities that violate our platform's terms of service or any other our platform policies, or (e) our platform decides to make a claim against you.

21 Indemnification

You agree to indemnify, defend and hold harmless the Indemnified Parties and its shareholders, subsidiaries, affiliates, directors, officers, agents, co-branders or other partners, and employees (collectively, the “Indemnified Parties”) from and against any and all claims, charges, actions and all related liabilities, damages, settlements, penalties, fines, costs and expenses (including, without limitation, any other dispute resolution expenses) arising out of or related to: (1) any transaction between you and a buyer on the Site, or any dispute related to such transaction (unless the Indemnified Party or its affiliates are the seller in the transaction to which the dispute relates), (2) the Indemnified Party’s performance guarantee, (3) the hosting, operation, management and/or administration of the Services by or on behalf of the Indemnified Party, (4) your breach or violation of any term of these Terms of Service or any policy or guideline referenced herein, (5) your use or misuse of the Services, (6) your violation of any law or any rights of a third party, or (7) any Content uploaded by you.

22 Severability

If any provision in these Terms of Service is deemed illegal, invalid or unenforceable for any reason under the governing law, such provision shall be deemed to be separated from the other terms and conditions and shall not affect the validity and enforceability of any remaining provisions in that jurisdiction, nor the validity and enforceability of the questionable provision in any other jurisdiction.

23 General Provisions

23.1 The Platform reserves all rights not expressly granted in this Agreement.

23.2 The Platform reserves the right to change, modify, suspend or terminate the Platform or Services in whole or in part at any time in response to legal requirements or in accordance with the principle of good faith. The Platform may release certain services or their features in a trial run, which may not work correctly or as well as the final release. The Platform may also impose restrictions on certain features or limit your access to part or all of the Platform or Services in response to legal requirements or in accordance with the principle of good faith.

23.3 The Platform may modify the contents of these Terms of Service (including the additional terms and policies mentioned in these Terms of Service or provided by the link to these Terms of Service) at any time by publishing the revised Terms of Service on the Platform, and notify you by announcement, email, SMS or App push 7 days before the revised Terms of Service take effect. If you have any comments on the revised Terms of Service, you should send them in writing to: nocnoce@vip.163.com. If you do not submit written comments to the Platform within 7 days after receiving the aforementioned notice and continue to use the Service, it shall be deemed that you agree and accept this revised Terms of Service (including the additional terms and policies mentioned in these Terms of Service or provided by the link to these Terms of Service).

24.4 Without the written consent of the Platform, you shall not transfer, reauthorize or assign any rights granted to you by this Service, or subcontract any of your obligations.

24.5 Any agreement in these Terms of Service shall not be interpreted as a partnership, joint venture or agency relationship between you and the Platform, nor shall it authorize you to bear any expenses or responsibilities on behalf of the Platform.

24.6 If the Platform fails to require the performance of any agreement in these Terms at any time, it will not affect its right to require the performance of such agreement in the future unless it waives such right in writing.

24.7 Except for the affiliates of the Platform (including the successors and assigns of the Platform and its affiliates and subsidiaries), these Terms of Service are only for the benefit of you and us, and not for the benefit of any other individual or legal entity.

24.8 This Service
The terms set out in the Terms of Service, as well as any agreements and policies contained or referenced in these Terms of Service, constitute the entire agreement and consensus between the parties regarding this service and this platform, and will supersede any previous agreement and consensus between the parties on the same matters, unless otherwise expressly agreed in writing by the parties. When the parties set the terms agreed in these Terms of Service, no statement, warranty, guarantee, consensus, commitment or confirmation provided by anyone other than the express terms of these Terms of Service was made. The parties hereby exclude all implied terms.

24.9 You agree to comply with all laws, provisions, regulations and guidelines related to anti-corruption, including but not limited to China's Anti-Unfair Competition Law, the UK Bribery Act, the US Foreign Corrupt Practices Act and the Singapore Prevention of Corruption Act, and confirm that you have adopted and should adopt all necessary policies and procedures to ensure compliance with the above regulations.

24.10 You shall strictly abide by the laws and regulations prohibiting commercial bribery and resolutely refuse commercial bribery, bribery and other gifts of improper commercial behavior.

24.11 Commercial bribery as referred to in this Agreement refers to all spiritual and material direct or indirect gifts, such as cash, kickbacks, entertainment, travel, etc., given by you or your unit staff to the employees of this platform in order to obtain cooperation with this platform and the benefits of cooperation.

24.12 No employee or department of this platform shall ask for or accept money, goods or any form of gifts from you. If you find that the employees of this platform have the above-mentioned behavior, you should report it to this platform in time.

24.13 You shall not give gifts, goods, securities, shares or other disguised means to any employee of this platform and their relatives or related parties in private, directly or indirectly, in the name of the seller or any individual, or provide improper benefits, otherwise it shall be regarded as an act of infringing the interests of this platform. Unfair benefits include but are not limited to cash, checks, credit gift cards, samples, or other goods, entertainment tickets, membership cards, rebates in the form of currency or goods, rebates, employment or property purchases, travel paid by sellers, banquets and personal services, etc.

24.14 If the employees of this platform ask you to give them any form of improper benefits, you should complain in time and provide relevant evidence to this platform. After verification by relevant personnel of this platform, we will deal with it and keep it confidential for you. This platform accepts your complaint by email: nocnoce@vip.163.com.

24.15 If you bribe any employee of this platform in order to obtain any improper business benefits or more special business treatment or fail to cooperate with this platform to investigate and deal with its employees' bribery, this platform will permanently stop all cooperation with you and take measures such as suspending the payment of all accounts payable against you in accordance with the law. At the same time, you should pay RMB 50,000 to this platform as liquidated damages. If the circumstances are serious and cause major economic losses, this platform will transfer it to the local judicial authorities for handling in accordance with the law.

24.16 The Platform and the User may use electronic documents as the method of representation. The electronic documents exchanged in accordance with these Terms of Service shall have the same validity as physical written documents if their contents can be fully presented and can be retrieved for inspection in the future. However, this does not apply to those excluded by law or announcement of administrative agencies. The written method referred to in these Terms of Service includes both written and electronic methods unless otherwise specifically agreed.

24.17 In order to protect the security of user data and provide a safe trading platform, the Platform cooperates with financial institutions that have passed the international PCI DSS information security certification to process payment operations and continues to conduct independent management of internal information security protection. If there is any dispute that a third party cracks the protection measures of the Platform's information system or exploits information system vulnerabilities, the Platform shall bear the burden of proof that such fact does not exist.

24.18 Users shall notify the Platform immediately after knowing that their account password has been used fraudulently. The Platform shall immediately notify the user and suspend the payment behavior instructed by the account when it knows that the user's account password has been used fraudulently, and suspend the acceptance of subsequent payment instructions from the account. The losses incurred by the user after the user has completed the procedures for reporting the misuse of the account and password shall be borne by the platform; the losses incurred by the user before the user has completed the procedures for reporting the misuse of the account and password shall be borne by the user, except for the following circumstances:

(1) The user fails to properly keep the user ID and/or password;

(2) The user provides the user ID and/or password to others on his own;

(3) The user fails to use the account security mechanism provided by the platform; or

(4) Other reasons caused by the user's intentional or gross negligence.

The costs of investigating the misuse of the user's account and password shall be borne by the platform.

24.19 If you and the buyer have any consumer disputes other than return and refund on the platform, you can request the platform to assist in handling the dispute through the customer service mailbox, telephone or online platform as described in Article 24.24 below, and provide the corresponding supporting documents such as order, logistics delivery, product delivery or chat records between the buyer and seller within the specified period as required by the platform. After completing the investigation, the platform will decide to take necessary measures to suspend the transaction or other measures to assist the user in resolving the dispute in accordance with the principle of good faith.

24.20 The commercial secrets referred to in this clause include but are not limited to the contents described in this Agreement, any supplementary agreement and other confidential information involved in the cooperation process. Neither party shall disclose, disseminate, edit or display the information to any third party without the consent of the party providing the commercial secrets. The disclosing party shall not be liable if the commercial secrets are disclosed with the written consent of the other party or due to the compulsory actions of the state administration or judiciary; the disclosing party shall not be liable if the commercial secrets are already known to the public.