Privacy Policy

In the process of providing and optimizing our products and services, we collect your personal information for the purposes described in this Privacy Policy, including the following types of information.

Information You Provide
When you create an account, check out, place an order, contact us directly, or use the Services, you may provide us with the following information:

Account and Profile
To create and manage your account, we may collect your mobile phone number or email address as account login verification information. If you choose to register or log in through a third-party service (such as Facebook or Google), you consent to us collecting the avatar, username, and email address associated with it. In addition, we also collect information in your profile, as well as your account settings and preferences.

Purchase Behavior
In order to complete transactions and fulfill orders, we collect data related to your orders on the Services (such as transaction history), payment information required to complete payment (such as payment card number or other third-party payment information), your delivery address (such as city, province, country of residence, zip code), and recipient contact information (such as name, mobile phone number).

Customer Support Activities.
When you communicate with our customer service team through the customer service function, social media or other channels, we will collect and record your communication history to improve customer service quality and optimize the user support experience. With your consent, we will record the telephone conversation between you and the customer support team. You can ask the customer support team to stop recording at any time during the call.

Information about you when you contact us
When you contact us, we will collect the information you send to us, such as reports, feedback or inquiries about your use of the service, or information about possible violations of our Terms of Use or other policies.

Chat records with merchants (product partners)
When you chat with merchants on the Temu platform, we will collect your chat content and other related information.

User-generated content
When you post product reviews and ratings on the platform, we will collect the relevant information you provide, including the accompanying pictures, videos or text content, and related metadata.

Promotion participation.
When you participate in sweepstakes, promotions or surveys, we will collect the information you actively provide, such as: the contact information you fill in when you enter the sweepstakes, competitions or giveaways through the Service. This is to notify you of your winnings, verify your identity or send prizes. In some cases, additional information may be required to enter, such as your prize selection. Participation in sweepstakes and contests is voluntary. We recommend that you carefully read the rules and other information for each sweepstakes and contest you enter.

Marketing Communications
We also collect your preferences for receiving marketing communications and your interactions with them.

Other Data Not Listed Here
We may use other data you provide for the purposes described in this Privacy Policy or for any other purpose we disclose to you when we collect your information.

Information from Third-Party Sources
We may combine the personal information you provide with personal information we receive from other third-party sources, such as:

Data Providers
Such as information service providers and data licensors, who provide demographic data and other related information to help us detect fraud, etc.

Marketing Partners
Such as joint marketing partners and event co-sponsors.

Public Sources
Such as government agencies, public records, and other publicly available sources.

Product Partners and Their Business Partners
We collect publicly available information about you, such as your purchase information, product usage, ratings, and reviews, from our product partners and/or their business partners.

Other Third-Party Services
We may obtain your information through other third-party services, including:

Social Media Services - If you choose to register or log in to the Service using such third-party services, we may collect information such as your username, avatar, and email address associated with the relevant third-party service provider.

Logistics Service Providers - To effectively fulfill your order, we will obtain your logistics information, such as delivery progress and delivery address, from the logistics service provider.

Automatically Collected Information
In order to improve your user experience and support other personal information processing purposes, we, our service providers and business partners may automatically record information about you, your device, and your interactions with the Service, our communications and other online services, including:

Device Data
We collect information about the device you use to access the Service, including device model, operating system, network service provider, language settings, and unique identifiers (including identifiers for advertising).

Service Usage Information
We collect information about your interactions with the Service, including the pages you view, length of stay, channels from which you access pages, page interactions, whether you open our emails, and whether you click on links in emails.

Location Data
We collect your approximate location data (such as IP address).

Cookies and Similar Technologies
We use cookies and other similar technologies to analyze and measure how you use the Service, including the pages you visit and your interactions with content. Cookies and similar technologies are also used to improve your experience on the Service, optimize the functionality of the Service, display advertising, and measure the effectiveness of promotions and other content. We and our partners also use cookies on other websites to promote the Service. Web beacons are tiny images or blocks of data embedded in images, also known as "pixel tags" or "clear GIFs," that can recognize cookies on your device, the time and date of a page visit, page descriptions, and other related information. Some of these tools help us or third parties collect information about how you use our website and other websites over time. To learn how to disable certain cookies, please read our Cookies and Similar Technologies Policy.

How and for what we use your information
We use the personal information we collect for a variety of purposes, including to develop, improve, support, and provide the Service, to help you use its features, and to fulfill and enforce the Terms of Use. We may use your personal information for the following purposes:

Create and maintain user accounts
We use your personal information to create and maintain your user profile and enable account security features of the Service (for example, to send security verification codes via email or text message).

Order processing and product and service delivery
We use your personal information to receive and process orders, provide products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

Optimizing services and troubleshooting
We use your personal information to optimize features, analyze performance metrics, fix errors, and improve services and business. In the process, we may generate aggregated data or anonymized information based on the collected personal information to support further optimization and improvement.

Anonymized information
We will anonymize your personal information so that it cannot be used to infer information about you or be associated with you. We may use such anonymized information for any purpose, but only to the extent permitted by applicable law and when necessary. If we have or process anonymized information, we will ensure that the data remains anonymized and will not re-identify the data unless it is necessary to confirm whether the anonymization process complies with relevant legal requirements.

Personalized experience
We use your personal information to recommend features, products and services that may be of interest to you. Personal information will also be used to confirm your preferences in order to provide you with a personalized service experience.

Customer Communication and Support
We use your personal information to communicate with you (such as sending announcements, updates, security alerts, support and system management messages), or to respond to your applications, questions and feedback, and provide customer support.

Sweepstakes, Contests and Promotions
In relevant promotions, we may identify you through your profile picture and account information, and help you invite friends or contacts to use the Service.

Marketing Activities
With your consent or as permitted by applicable law, we and our service providers may collect and use your personal information for marketing purposes. To the extent permitted by applicable law, we may send you direct marketing communications such as emails, SMS, push notifications and WhatsApp messages. To opt out, please refer to the instructions in the "Your Rights and Choices" section.

Interest-based Advertising
We, our service providers and third-party advertising partners may use your personal information for interest-based advertising. For example, we may show you interest-based ads on our platforms based on your interactions with the Service (for example, your browsing, search and purchase history in the Service) and information in your account profile (for example, recorded country). We do not use personal information that can identify you individually (such as your name or email address) to show interest-based ads. In providing these ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (DAA), which is committed to promoting responsible digital marketing practices and consumer privacy. Learn more about interest-based advertising and opt-out options.

Fraud Prevention and Security
We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorized access or use of the Services, violations of the Terms of Use or other policies, and other inappropriate behavior.

Compliance, Legal Obligations, and Protection
We may use your personal information for the following compliance purposes: to comply with applicable laws, to respond to lawful requests and legal process (for example, to respond to subpoenas or requests from Canadian, U.S., or other foreign government agencies), which may be relevant to your country/region; to comply with legal requirements of government agencies (such as U.S. Customs); to protect our, your, and other users’ rights, privacy, safety, or property (including initiating and defending legal claims); to review internal processes to ensure compliance with applicable U.S. laws and contractual provisions and our internal policies; to enforce the Terms of Service, and to prevent and combat illegal activities such as fraud, cyberattacks, and identity theft.

Legal claims based on your consent
In some cases, we will obtain your consent to collect, use or share your personal information as required by applicable law.

Cookies and similar technologies for technical operations, performance improvement, advertising, analytics, etc.
For more information on cookies and similar technologies, please see our >Cookies and Similar Technologies Policy.

How and for what we share your information
At Temu, we take the privacy of our users very seriously. In order to provide you with better services, personalize advertising and marketing messages, protect your rights, or comply with legal requirements, we may share your personal information with the following parties:

Affiliates
In order to fulfill your order, we may share personal information related to order fulfillment (such as shipping address and contact information) with our subsidiaries and affiliates. Other personal information that is not related to this will not be shared. These subsidiaries and affiliates follow the same operating practices as this Privacy Policy, or at least the same level of security as this Privacy Policy.

Service Providers
Third parties who provide services on our behalf or assist us in operating our services or business (such as hosting, information technology, customer support, email delivery, order fulfillment and delivery, marketing, consumer research and website analysis, etc.). We generally require these service providers to use personal information only as necessary to perform their services or comply with applicable legal obligations.

Payment Service Providers
We share your personal information with payment service providers only as necessary to complete payments, handle disputes, and/or process refunds.

Advertising and Analytics Partners
Third-party advertising, marketing, and analytics companies for interest-based targeted advertising and analytics purposes. For more information, please refer to our Cookies & Similar Technologies Policy. For more information, including your rights to opt-out, please refer to the Your Controls & Choices section and Cookies & Similar Technologies Policy.

Third Parties Designated by You
We may share your personal information with third parties designated by you, at your direction or with your consent. We will provide your designated third parties with the personal data necessary to complete the requested service upon your request. Please note that when you use third-party websites or services, your use will be subject to their respective terms and privacy policies.

Business & Marketing Partners
Third parties with whom we co-host events or promotions, offer joint products or services, or whose products or services may be of interest to you.

Professional Advisors, Government Agencies and Regulators
We may share your information with professional advisors (such as lawyers, auditors, banks and insurance companies) in response to legal process (such as in response to a subpoena or request from law enforcement in your country); we may share information with other parties to enforce our agreements or policies, protect the rights, property and safety of Temu, our users and others; detect, prevent and respond to actual or suspected fraud, violations of Temu's Terms of Use or other illegal activity, address security issues, or as required by law.

Business Transferees
We or our affiliates may disclose your information to acquirers and other parties in the course of due diligence related to a business transaction involving a divestiture, merger, acquisition, reorganization, sale of assets or other disposition of a company (including bankruptcy or similar proceedings).

Product Partners/Other Users
We may share product reviews you leave, reasons for returns or refunds, and information about customized/personalized items with product partners. In addition, when you make a purchase, we may also share your recipient information (such as name and address), communications with our customer service team, and your order information with product partners to fulfill your order. Product partners will not receive your payment information.

Please note that when using our services, you may share personal information with others. For example, when other users view products on Temu, they may see product reviews you leave. If you choose to hide your profile picture and name when leaving a review, other users will not be able to see this information.